We are a marketing consulting and licensing agency specializing in direct response television.

We help our clients strategically launch consumer products that drive direct sales and maximize profits across all channels of distribution.


Let RLG help you create a right business plan and find the best partners to accelerate the growth of your business.


Effective and efficient campaign management is critical for success in the competitive Direct Response Television industry. From creating compelling creative and competitive offers that drive response to managing the operations and P&Ls, the team at RLG can do it all for you.


RLG offers its clients licensing and marketing expertise to develop dynamic programs and partnerships focused on strategic brand building and long-term revenue generation. Let us introduce and oversee the partnerships that are right for your product launch.

Our Company

We’re not just consultants: Our experience began with successfully marketing our own products and brands. We think like the client.


With decades of successful consumer marketing experience in both traditional brand marketing and direct response advertising, we develop and execute first-in-class strategic marketing and tactical executional plans; operational infrastructures; and multi-channel distribution across a wide spectrum of products and services.


At RLG we have relationships with the best talent in creative production; product development and sourcing; website development; social and digital media marketing; retail and catalog distribution, as well as live home television shopping networks including HSN, QVC and Shop NBC.


RLG’s clients are provided with a turn-key solution to achieve each of their specific business objectives. From brand identity and creative development, to consumer research and product development through the long-term operational management of your marketing campaign, RLG has the experience needed for every aspect of the marketing chain. We identify financial and operational solutions to support and accelerate your business.


Our team has a vast expertise across a wide range of industries and disciplines including Direct Response Television, Retail Distribution, Brand Management, Live Shopping Channels and Digital Marketing. With successes in categories such as home housewares, hardware, fitness, gardening, beauty, toys, apparel, nutraceuticals and pets, we have the proficiency and knowledge to navigate any category.

What We Do

  • Market Research
  • Product Screening
  • Brand Development
  • Product Development
  • Strategic Business Planning
  • Retail Strategy
  • P&L Management
  • Celebrity Licensing
  • Product Licensing
  • Sourcing & Manufacturing
  • Direct Response TV
  • Integrated Campaign Management
  • International Licensing
  • Home Shopping Representation
  • Retail & Catalog Sales Representation
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Steve has over 15 years of retail and product development experience and has held roles in television and commercial production, corporate and consumer branding, purchasing and logistics, consumer sales and retail management. Steve’s business experience extends to the management of public companies, dealing with SEC reporting procedures, securities law and public company accounting procedures.

In 2009, Steve joined TVGoods, an infomercial startup founded by Kevin Harrington, infomercial pioneer and investor Shark from ABC’s “Shark Tank. Steve founded the Inventors Business Center. The “IBC” was a partnership with Kevin that gave inventors, product owners and branded companies a one-stop shop to market and develop their products using the Direct Response business model.

In 2010, he was appointed CEO of TVGoods, merged the two companies and took the combined entity public through reverse merger in just three short months. During this time, Steve raised over $2mm to fund operations and led the company to generate tens of millions of dollars in sales. Steve was also instrumental in acquiring AsSeenOnTV.com, the number one e-commerce market place for As Seen On TV products. Steve championed the rebranding of the public company that is now named As Seen On TV, Inc. and is traded under the trading symbol ASTV.

During his time at the company Steve managed and grew the Kevin Harrington brand, making Kevin one of the most sought after individuals in the country for whom to bring inventions and business concepts. He secured Kevin and the company media exposure for numerous media outlets such as The View, The Wendy Williams Show, CNN, FOX and dozens of other placements. Coining the phrase, “Ambassador of As Seen On TV” when referring to Harrington, Steve also created and launched Pitch Tank, a nationwide education and training event for inventors. Over three years, Steve led the company through several celebrity product endorsement deals with many notable celebrities such as 50 Cent for a cutting edge headphone product line he helped launch which is still currently being sold on QVC; and television talk show star Montel Williams for the launch of a home heating product that grossed over $20mm dollars in sales. Most recently, in Q1 of 2013 Steve structured and managed the $20mm acquisition of eDiets.com, an online meal delivery service, which utilized direct response television to promote its distinctive meal delivery service. In conjunction with the acquisition, Steve negotiated and structured the multi-million dollar endorsement deal with Ceelo Green of “The Voice” to become the brand ambassador of ediets.com.

During his time at As Seen on TV, Inc., Steve raised over $25mm in investment capital both privately and on Wall Street. With this funding, Steve managed and produced dozens of infomercials and product launches, many of which are still being sold today. TVGoods, Pitch Tank and eDiets are now wholly owned subsidiaries of As Seen On TV, Inc. (ASTV).

  • Finishing Touch DRTV Campaign
  • Steve Rogai
  • Pitch Tank with Kevin Harrington
  • Finishing Touch DRTV Campaign
  • DRTV Toys
  • Montel Williams Infomercial

Full Service DRTV Management Agency

If you are new to the industry, let us provide expert guidance to navigate the complicated DRTV space.


At RLG we will advise and provide turn-key services for our clients. We help build your brand persuasively and cost effectively. From creating unique, compelling creative and offers that drive response to effective and efficient campaign management that drives sales and profits, RLG provides the turn key services and necessary relationships to execute on any DRTV campaign.


We are highly analytical and always manage to the proven key performance metrics that drive success in the DRTV arena. We take proven models, strategies and concepts and make them better for our mutual success. Our experienced team can quickly respond and optimize every variable of a campaign.

RLG has developed key relationships with best-in-class vendors, and we help you choose the vendors for your project with meticulous detail, considering your product category, offer and key business objectives.


For many of our clients, we serve as the in house marketing arm to help keep internal costs and overhead down when navigating through the very unique marketing approach of the Direct Response Industry.


Strategy & Planning

  • Financial & Profitability Modeling/Tracking
  • Creative Testing, Including Strategic Offer
  • Competitive Analysis
  • Consumer Research
  • Creative Brief Development
  • Legal including Intellectual Property and FTC Claims Clearance


  • TV Production (Short Form & Long Form)
  • Digital, Print & Radio Advertising
  • Social Media and Reputation Management
  • Script writing, brand and set design.

Campaign Management

  • Media Buying (TV & Web)
  • Web Advertising and Optimization (CPA/CPM/PPC/ Affiliate/Mobile)
  • Telemarketing Management and Call Center Training and Optimization
  • Backend Offer Optimization, Telemarketing Scripts, Upsell and Continuity Configuration
  • Warehouse Management/Order Processing
  • Customer Service
  • System Integration including Electronic Data Transmission & Merchant Accounts


If you do not have the funding to take your product to the masses, RLG will help you find the right licensing partner to maximize your royalties.


We have worked with an array of top celebrity talent over the years and can find and negotiate endorsements that are right for your product or service. Whatever the category we have direct connections for talent whether fitness, kitchen and housewares, health, beauty or tools. Let us help you choose the talent that is right for your product. We have the experience to ensure your getting the right price to make a return on your investment.


We are the bridge between your product and the marketers who are looking for your product or brand. We can provide the best route to launch your product and assist in the development of a strategic marketing plan. At RLG we can license you entire product turnkey to top industry marketers or just specific distribution rights for areas where you need assistance.


We can help you bring your product to market whether you are at the “idea” or concept stage up to a fully established product needing mass distribution. We provide strategic and tactical marketing counsel and can negotiate contracts with consumer product and marketing companies on your behalf to maximize your royalties.


  • Celebrity Licensing & Promotion
  • Strategic Marketing Presentations
  • Product Video Presentations
  • Legal Protections for Shopping your Product
  • Strategic Introductions
  • Competitive Research
  • Royalty & Contract Negotiations
  • Royalty Auditing & Accounting Procedures
  • Domestic & International Licensing


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