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Effective and efficient campaign management is critical for success in the competitive Direct Response Television industry. From creating compelling creative and competitive offers that drive response to managing the operations and P&Ls, the team at RLG can do it all for you.
RLG offers its clients licensing and marketing expertise to develop dynamic programs and partnerships focused on strategic brand building and long-term revenue generation. Let us introduce and oversee the partnerships that are right for your product launch.
With decades of successful consumer marketing experience in both traditional brand marketing and direct response advertising, we develop and execute first-in-class strategic marketing and tactical executional plans; operational infrastructures; and multi-channel distribution across a wide spectrum of products and services.
At RLG we have relationships with the best talent in creative production; product development and sourcing; website development; social and digital media marketing; retail and catalog distribution, as well as live home television shopping networks including HSN, QVC and Shop NBC.
RLG’s clients are provided with a turn-key solution to achieve each of their specific business objectives. From brand identity and creative development, to consumer research and product development through the long-term operational management of your marketing campaign, RLG has the experience needed for every aspect of the marketing chain. We identify financial and operational solutions to support and accelerate your business.
Our team has a vast expertise across a wide range of industries and disciplines including Direct Response Television, Retail Distribution, Brand Management, Live Shopping Channels and Digital Marketing. With successes in categories such as home housewares, hardware, fitness, gardening, beauty, toys, apparel, nutraceuticals and pets, we have the proficiency and knowledge to navigate any category.
Steve has over 15 years of retail and product development experience and has held roles in television and commercial production, corporate and consumer branding, purchasing and logistics, consumer sales and retail management. Steve’s business experience extends to the management of public companies, dealing with SEC reporting procedures, securities law and public company accounting procedures.
In 2009, Steve joined TVGoods, an infomercial startup founded by Kevin Harrington, infomercial pioneer and investor Shark from ABC’s “Shark Tank. Steve founded the Inventors Business Center. The “IBC” was a partnership with Kevin that gave inventors, product owners and branded companies a one-stop shop to market and develop their products using the Direct Response business model.
In 2010, he was appointed CEO of TVGoods, merged the two companies and took the combined entity public through reverse merger in just three short months. During this time, Steve raised over $2mm to fund operations and led the company to generate tens of millions of dollars in sales. Steve was also instrumental in acquiring AsSeenOnTV.com, the number one e-commerce market place for As Seen On TV products. Steve championed the rebranding of the public company that is now named As Seen On TV, Inc. and is traded under the trading symbol ASTV.
Bryan is a highly accomplished DRTV industry veteran with over 22 years of experience in Direct Response operations, campaign management and product development. He has held roles overseeing new product development, global sourcing, manufacturing and import, as well as in Direct Response TV operations, to include the management of TV media, telemarketing call centers, digital commerce, order processing, fulfillment, customer service, P&L modeling, and cash flow planning.
Bryan’s DRTV campaign management success covers many product categories which have netted approximated $50 million in profits over the past 15 years, including the notable global blockbuster, Shake Weight®. Bryan also managed many other successful products to include Larry North’s “Great North American Slim Down®,” Suzanne Powter’s “Give Me Five™,” “Esteem®” by Naomi Judd, Instant Fisherman®, Total Core®, “T-Core for MenTM,” “Curl Confidence®” by Ouidad, Super Clean, Montel Williams SeasonAire™ Heater, EZSmoker and Alternacigs Electronic Cigarettes, and Brush Pets® and Crazy Clingz™ by Pillow Pets®.
As an accomplished, innovative DRTV and Consumer Brand Marketing Professional, Anne has a strong track record of launching ground breaking new products, building brands and creating businesses across multiple categories. She has held roles overseeing all of the aspects of product marketing from concept; to strategic planning; direct response campaign management and retail launch.
Anne’s success is spread across a variety of categories and notable iconic products such as the Snuggie® Blanket with Sleeves. She has also led been instrumental in the success of many direct response products. Other notable brands in her experience include The Topsy Turvy® Tomato Garden®; Bendaroos®; Bumpits®; Perfect Brownie®; Perfect Meatloaf®; Aqua Globes®; Debbie Meyer Green Bags™; Strap Perfect®; Eggies®; Swivel Store®; Emery Cat® amongst many other short-form direct response campaigns. She had also launched numerous successful long-form infomercial programing including Montel Williams Seasonaire® Heater; Myles Bader Pest Free Property; Garden Groom®; and Gemagic®.
Jaclyn is a senior associate with 12+ years of Marketing, Branding and Licensing experience and is responsible for providing strategic merchandising consultation, product development, consumer research and strategic brand development plans.
Prior to RLG, Jaclyn worked at Nice-Pak Products Group and was responsible for the management and growth of the Baby/Toddler/Pet division of this global leader of non-woven consumer products. Jaclyn held senior marketing roles at Allstar Products Group, where she successfully led marketing strategies and transitioned numerous direct response items into successful multi-million $ rollouts for major retailers, including Wal-Mart, Target and Bed Bath and Beyond. Earlier in her career at Russ Berrie, Jaclyn developed global plush and gift product ranges and was responsible for product design, cost negotiation, marketing and overall product management. Jaclyn started her career in product development at Toys R Us headquarters, and in only 3 short years, she launched top-selling ranges of private label products and licensed brands such as Scholastic®, Animal Planet®, and The Home Depot®. She was responsible for the management of Fast Lane™ Die-cast and Radio Control, the largest-grossing private label brand – and received the President’s Award for outstanding achievement.
At RLG we will advise and provide turn-key services for our clients. We help build your brand persuasively and cost effectively. From creating unique, compelling creative and offers that drive response to effective and efficient campaign management that drives sales and profits, RLG provides the turn key services and necessary relationships to execute on any DRTV campaign.
We are highly analytical and always manage to the proven key performance metrics that drive success in the DRTV arena. We take proven models, strategies and concepts and make them better for our mutual success. Our experienced team can quickly respond and optimize every variable of a campaign.
RLG has developed key relationships with best-in-class vendors, and we help you choose the vendors for your project with meticulous detail, considering your product category, offer and key business objectives.
For many of our clients, we serve as the in house marketing arm to help keep internal costs and overhead down when navigating through the very unique marketing approach of the Direct Response Industry.
We have worked with an array of top celebrity talent over the years and can find and negotiate endorsements that are right for your product or service. Whatever the category we have direct connections for talent whether fitness, kitchen and housewares, health, beauty or tools. Let us help you choose the talent that is right for your product. We have the experience to ensure your getting the right price to make a return on your investment.
We are the bridge between your product and the marketers who are looking for your product or brand. We can provide the best route to launch your product and assist in the development of a strategic marketing plan. At RLG we can license you entire product turnkey to top industry marketers or just specific distribution rights for areas where you need assistance.
We can help you bring your product to market whether you are at the “idea” or concept stage up to a fully established product needing mass distribution. We provide strategic and tactical marketing counsel and can negotiate contracts with consumer product and marketing companies on your behalf to maximize your royalties.
The following sets forth the policies for the collection and use of personally identifiable information ("Information") by Response Licensing Group ("RLG") in connection with the operation of the Web site located at www.responselg.com (the "Site") and supersedes any previous statement of such policies. RLG knows that users' personal information is important to them; RLG respects that importance and treats that information responsibly. RLG has created this policy to explain the types of information it collects from users, how it uses this information, with whom and for what purposes it shares the information, and how users can interact with RLG in connection with the information collection and use. RLG takes its obligations regarding privacy very seriously, and it wants to ensure users are fully informed about the Information they are providing to it.
In connection with the Site, RLG may collect Information in the following ways: Through forms filled out by a user on the Site Through Information provided by a user in connection with surveys and prize promotion entries Through entries made by the user in blogs and other forums on the Site Through the maintenance and analysis of Web server logs Via e-mail and other communications between a user Site Through the use of third-party databases from which user Information is extracted and combined with Information obtained through other means. RLG may also collect non-personally identifiable information from users via "cookies" (small text files placed on user computers), single-pixel GIF image files (also called "Web beacons"), Web server log analysis and other similar technological means. Such information may be used to track site trends and enhance the user experience, and may be shared with third parties. To the extent third parties may place advertising on the Site, such third parties may utilize cookies or other technological means within the advertising to collect and utilize non-personally identifiable information. RLG is not responsible for information collected by third parties in this manner, nor for the collection or use of Information by other sites to which the Site is linked. To the extent third parties may place advertising or other content on the Site, such third parties may utilize cookies or other technological means within the advertising to collect and utilize non-personally identifiable information. RLG is not responsible for information collected by third parties in this manner, nor for the collection or use of Information by other sites to which the Site is linked.
The following types of Information about a user are among those that may be collected in connection with the Site: Name, postal address, e-mail address, telephone number, cell phone number, IP address, photos, videos, referring site, and other technical information collected by the Site¹s servers.
The Site is not intended for users under the age of 18, nor do not knowingly collect or retain Information in connection with the Site from children under the age of 13 without prior parental consent.
RLG may use Information collected in connection with the Site in the following ways:
For users to obtain information and offers for products and services offered by Site as well as selected third parties. In order to do the foregoing, RLG may provide the Information to trusted third parties, including but not limited to selected third party marketers and vendors as well as third party contractors providing services such as the operation of the Site, communication services and fulfillment of orders, and information verification. RLG will use commercially reasonable efforts to limit use of the Information by such third parties to the specific uses set forth above. RLG may also provide Information to other Websites RLG operates, and/or other business units within or to our affiliated entities. RLG also utilize electronic and physical security to reduce the risk of improper access to or manipulation of Information during transmission and storage, but cannot guarantee the security or integrity of the Information and shall have no liability for breaches of security or integrity or third-party interception in transit. RLG may also disclose Information when it determines it is necessary to comply with applicable laws or regulations, in connection with a merger, acquisition, asset purchase or sale of or by RLG, or to protect RLG¹s interests or safety, our customers, or other visitors to the Site.
At any time, a user may opt out from receiving future offers by following the opt-out instruction contained within each marketing message. Such opting out will not apply to any communications from third parties to whom RLG may have provided Information regarding the user. Third parties' use of the Information is subject to such parties' own privacy policies, for which RLG shall not be responsible.
All users who provide their Information to the Site may modify and correct such Information by writing to: Response Licensing Group, LLC, 5340 W. Kennedy Blvd Suite 564 Tampa Fl 33609
Beginning on January 1, 2005, California Civil Code Section 1798.83 permits customers of Site who are California residents to request certain information regarding RLG disclosure of personal information to third parties for such third parties' direct marketing purposes. To make such a request, please write to: Response Licensing Group, LLC, 5340 W. Kennedy Blvd Suite 564 Tampa Fl 33609
Please contact us at Response Licensing Group, LLC, 5340 W. Kennedy Blvd Suite 564 Tampa Fl 33609